Profile

Professional Experience

Founder & General Manager, Independent Used Car Dealership | Oct 2019 – July 2023

Spearheaded the launch and development of an innovative, internet-first used car dealership, engineering a unique digital sales process designed to complement and elevate our online presence.

View Key Strategic Achievements

• E-Commerce Platform Creation: Directed the development of a user-friendly platform featuring highly detailed vehicle listings and transparent histories. This commitment to transparency rapidly built trust with online consumers and differentiated our brand in a crowded marketplace.
• Digital Marketing & Inventory Optimization: Executed targeted digital marketing campaigns and developed proprietary methods for inventory acquisition. By aligning our vehicle selection directly with market trends and consumer demand analytics, we maximized inventory turnover.
• Elevated Customer Experience: Seamlessly integrated e-commerce best practices with automotive retail, providing a frictionless online shopping experience that exceeded customer expectations and set a new benchmark for accessible, transparent online car buying.

General Manager, Beaverton Toyota | Dec 2015 – Sep 2019

Cultivated a collaborative, high-performance work environment, prioritizing the human experience and successfully executing the dealership’s ‘one price, one person’ sales vision. Under my leadership, a team of 248 employees achieved all-time dealership records in sales volume, service metrics, profitability, and employee retention, securing our position as an industry top-ranked dealership.

View Key Leadership Initiatives

• Process Alignment: Mapped and aligned operational processes with stakeholder vision, ensuring cohesive direction and unified company goals.
• Interdepartmental Collaboration: Instituted quarterly company-wide summits to foster a shared vision and break down departmental silos.
• Strategic Profitability: Drove profitability across all departments through meticulous strategic planning, resource optimization, and strict financial oversight.
• Mentorship & Development: Actively coached department heads, nurturing a culture of continuous improvement, leadership development, and high accountability.
• Data-Driven Management: Analyzed critical performance metrics daily, executing real-time operational adjustments to maintain alignment with strategic objectives.

General Manager, Toyota & Honda of Seattle | Dec 2012 – Dec 2015

Successfully aligned dealership operations with shareholder vision by implementing modern, Apple-inspired business models. Oversaw essential strategic overhauls in both sales and service departments, and directed the complex physical relocation of both dealership facilities from downtown Seattle to a new consolidated campus.

View Key Operational Improvements

• Sales Department Transformation: Restructured the sales process by integrating new technology and an Apple-inspired, customer-centric approach. This pivot dramatically improved client engagement, satisfaction, and sales efficiency.
• Service Department Innovation: Reorganized parts and service workflows to prioritize quality, transparency, and rapid customer care, aligning fixed operations with the broader corporate commitment to excellence.
• Facility Relocation Management: Seamlessly coordinated the physical move of two major dealerships, ensuring zero disruption to customer service while managing logistics, staff transitions, and facility setup.

General Manager, Broadway Toyota | Dec 2008 – Dec 2012

Steered the dealership to a consistent #2 ranking out of 72 regional dealers, successfully navigating the organization through the 2008 financial crisis, the 2009 global Toyota recall, and the complex Cash for Clunkers program.

View Crisis Management & Growth Strategies

• Strategic Crisis Leadership: Developed agile contingency plans that preserved brand integrity and customer trust during severe economic and PR downturns.
• Targeted Revenue Generation: Deployed innovative marketing campaigns focusing on Certified Used Vehicles, parts, and service to offset drops in new vehicle sales, maintaining robust cash flow.
• Workforce Expansion & Training: Scaled the team to 250 members, investing heavily in customer service training to ensure premium service delivery despite external market pressures.

General Manager, Dick Hannah Dealerships | Dec 2000 – Dec 2007

Managed full operations and profitability across four dealership locations (Kia, Ford, and two standalone used car centers) spanning Washington and Oregon markets.

General Sales Manager, Broadway Toyota | Oct 1995 – Oct 2000

Progressed through key roles including Sales Consultant, Service Consultant, and Sales Manager, building a foundational understanding of front-to-back dealership operations.